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Friday 1 November 2019

Instagram Marketing : The Ultimate Guide Step by Step with Examples

Instagram Marketing: Today we are covering one of my favorite topics, Instagram marketing.  In this comprehensive step by step training, I’ll be covering everything about Instagram right from the start until the end.  Be it creating your profile like a pro, finding the right hashtags and creating a content strategy that will drive 10x more followers for you. I’ll also go through all the growth hacks and strategies that I personally use. Also, I use them for my clients that will drive an insane amount of followers for your account.

I’ll also be going through all the software and tools that are already available in the market which will make the whole process much more simpler and much more easier. We won’t be covering the strategy that is used to work in 2018, but rather all the strategies are 2019 proof.  So they’ll be working by the end of 2019 or even the year 2020.

This training is in the form of case studies so I won’t be giving you just the theory, but also showing you life case studies, life truth, or various accounts that were actually implementing these tactics.  And in the end, I’ll also be sharing all the secrets about how to make money for Instagram.  Even with an account with the following of 100,000 – 300,000 followers, they are making multiple lakhs per month just through Instagram marketing influencer.

So I’ll be sharing my strategies and also some case studies of various accounts that are doing it and how you can replicate the same process for yourself.  And as I told you in the earlier blog as well, that you won’t be learning just form the theory, so make sure you implement all the steps on your Instagram account and see the results for yourself.  We have a huge Facebook group, where you can ask questions and also see other people, how they are performing on their Instagram account.

Instagram Marketing

Instagram Marketing  The Ultimate Guide Step by Step with Examples

I don’t think I even need to explain this, Instagram is the new trend in 2019 or rather even in 2018, I even did a poll in a popular Facebook group and my question was related to how many people were actually opening Facebook more compared to Instagram. And around 70% of people polled for Instagram. 

That they are using Instagram much more often compared to Facebook. So this just shows the amount of opportunity that lies in Instagram in 2019 and even incoming years. So for people who don’t know what Instagram is, Instagram is a photo-sharing mobile app, it used to be a photo-sharing app but you can even add the blog nowadays. It was launched in 2010 and then it was acquired by Facebook.

Why Instagram Marketing Will Grow In 2020?


So you can see the growth trajectory of Instagram by yourself. How much it has grown from 2015 to 2019. And it is expected to rise at an exponential rate in 2020 as well.

Instagram Stats


Now I’ll be sharing some stats with you just to show you how popular Instagram is. So almost 800 million-plus Instagram accounts are active every month. That’s a huge number. And the best part is out of those 800, 500 million-plus Instagram accounts are active every day. So 500 million-plus uses Instagram on a daily basis. And if you’re looking for business opportunities or marketing your business on Instagram, you can see the stats here that 80% of the accounts follow a business on Instagram. So it’s not just for the personal use that people follow the businesses, rather it’s a great branding strategy to acquire customers to Instagram as well. And nowadays the new feature of Instagram stories is killing it. It has already killed Snapchat, it is about- so many people are using more and more Instagram stories on a daily basis.

Instagram Marketing  The Ultimate Guide Step by Step with Examples


So let’s check Instagram on Similarweb.com and see how it performs. Instead of opening the mobile app, I’ll be opening the website of Instagram here. And let’s see the similar stats of Instagram. That’s a huge number. 3. 2 billion people are using Instagram on a monthly basis. And look at the time on site. Almost 6 minutes and 28 seconds. So the audience retention is also very good with Instagram. So let’s see detail stats of Instagram. Look at the global rank of 5.

It’s the 5th most popular website on the internet. So the stats speak for themselves, Instagram is a hugely popular network and it’s something that you should not let go in 2019 and in the coming years. So let’s focus on why you should even try Instagram marketing.


Also Read: What is Social Media Marketing (SMM)? How to Use it for Your Business?


Why we Choose Instagram Marketing?


You’re objective can be anything, if you’re an individual you might be focused on getting more followers, or creating a following, or becoming an Instagram marketing influencer.

But if you are a business and you are looking for more customers, so Instagram is an amazing branding opportunity and as well as you can easily acquire customers from Instagram as well.
The best thing about Instagram Marketing is high engagement with visual content. One of the primary reasons why people are moving away from Facebook and more towards Instagram is because of the visual content.

You don’t have to read the text, rather you can just look at the images and the blog. You’ll even see this trend on Facebook, you’ll see that Facebook is pushing more towards the video content. Even if you’re on the video ads, you’ll see that it cost is much less than a banner ad.

Instagram Marketing  The Ultimate Guide Step by Step with Examples


All of this is because Facebook is giving a big push to the video content on Facebook. You’ll see the image on the right here that Instagram’s engagement with brands is 10xhigher than Facebook.

And because people love visual content, they tend to stay more on Instagram. Even for me and my clients, I am pushing hard on Instagram ads. I’ve seen great arrow end on my ads spent, the targeting options are great, you can easily segment your audience.

In all, it’s a market of a friendly platform. If you are not using Instagram in 2019, either to gain a following or driving customers for your business, then you are losing out on a big chunk of revenue.
You’ll see so many Instagram influencers promoting various products, not just Instagram marketing influencer seven the popular actors and actresses, associating themselves with a brand and getting paid a huge amount just for promoting the brand.

How to set up your Proper Instagram Account for Instagram Marketing Service?


  • Choosing the Perfect Instagram Handle/Username.
  • Optimizing Your Instagram Bio
  • Perfecting Your Instagram Display Picture
  • Choosing the Right Hashtag
  • The Best Time to Post on Instagram?
Either you’re opening a new account or you’re just optimizing your current account, follow all the steps that I’ll be telling you in the next few minutes and your account will be perfectly optimized for Instagram.

Choosing the Perfect Instagram Handle/Username

So let’s start first with the username. Choosing the first Instagram username. So let’s see some case studies so you can understand this point. Whenever you are choosing a username, you have to think of your niche first. So let’s say you want to create an account about dogs, so if your username has the main keyword like “dog”. Then it will be much more beneficial for you.

Instagram Marketing : The Ultimate Guide Step by Step with Examples


Just like in our SEO video you must have seen that keywords play an important part in Google search engine rankings. Similarly, if you want more followers, if you want to be found by a new audience, then you have to optimize your profile for keywords, yes hashtags also play an important part, but keywords are also equally important. You have to first define a list of keywords that are related to your niche.

In all, just a few strategies will be changed but primarily the whole concept of optimizing your profile is somehow similar to search engine optimization. So let’s take the example here of- I’ve taken two examples of “men fashion” and “guitar center”.

So here you’ll see that this profile is all about fashion images, fashion blogs and look at the beautiful username they have: “men fashion”. Directly defining their audience, “men fashion”. This channel is all about fashion for men.

So for them, the two most important keywords are “fashion” and “men”. And by incorporating these two main keywords in their username, people can easily find them and hence they have a huge following of 581k followers.

I agree that the keyword is not the only reason that they were able to grow so much, but yes it played a major role. Similarly here another example of “guitar center”. This Instagram account is all about guitars. So why not have a username related to the guitar?

And also look at how clean the username is. There’s no underscore, there’s no numeric number. Clean “guitar center”. Clean forward username. I know in 2019 it will be extremely difficult to find clean usernames, but yes you can still try to find a good one. So if you have the keyword in a username it will benefit your profile.

Optimizing Your Instagram Bio

So now let’s talk about optimizing the Instagram bio. You have to understand that Instagram only gives one particular place where you can promote a link. And that is your bio. And that through just one single link. Not in your post, not in your currents.

Instagram Marketing : The Ultimate Guide Step by Step with Examples


You cannot promote any links on Instagram apart from your bio. So that becomes the most prime real state for any marketer. Because you want to drive customers, prospective customers, from Instagram to your landing page or any other place where you want them or where you can monetize.

So there’s a particular style or a template that you should use to create your Instagram bio that has been giving the best results. So I have again a few examples here, so let’s start with “men fashion” again. You can see that the bio channel first indicates what this channel is all about. A guide to men’s fashion, luxury, lifestyle so with just a few keywords they were able tode fine their Instagram page.

So, anyone who comes into this page, they’ll instantly know, “okay, this channel is about men’s fashion, luxury and lifestyle”. They’ve also included an email address here “mfsocialads@gmail.com” this is for collaboration or business inquiries, so let’s say you have a good following and a company wants to contact you.

They can easily find your email address and contact you for collaboration. So always have a point of contact here, as well on Instagram bio. And the most important part, your link. Here they have a link to a particular website. Let’s open the website. And see how cleverly they have also mentioned the word “sale” here, in the URL. Because this will increase the CDR and more people will be clicking on the link just through the word “sale”.

You can see for yourself how they are monetizing their audience. They have a huge following, of 581k followers, their channel is good, their engagement on the pictures is good, you can see that 3 – 5,000 people are engaging with the post. And now they are driving people to this particular website. And they are selling t-shirts.

Because unlike YouTube you cannot show ads on Instagram. You won’t be able to monetize through Adsense or any other way. So the only way to make money is either by selling your own products or by affiliate marketing by selling someone else’s product or promoting a particular product by brand collaboration.

Here they have decided to go for selling their products either of a brand or they are maybe making affiliate commission here. Let’s take the case of “organifi”. This is one of the very good companies that I’ve been following for multiple month snow. You can see for yourself how clear their bio is. Organic superfood blends. And the best part of their bio is they are using emojis in a very innovative way. Emojis have always increased the audience’s retention.

Be it Facebook ads, or Instagram ads, whenever you are using emoji, it creates a much more personal touch and hence a much more engagement on either on your post or even on your Facebook ads. Similarly, they are using emojis in a much smarter way. Again, a very clean bio with just the keywords.

“Non-GMO, gluten-free and plant-based”. So probably in their market or in their niche, these three must be the main constraint of people, before making a purchase. So clearing all the doubts of people before they can even click the link.

And hence, increasing the CDR of the link. Here they are using Bitly. Bitly is used to track the link clicks. Instagram will not be giving you the analytics for the link clicks, so by using a Bitly link shortener, you can shorten your main link by Bitly and track the link clicks on Bitly.

I really like this particular line, “shipping worldwide” with the earth symbol. So it clearly grabs my attention and also clears one of my biggest doubts since I’m in India, whether I’ll be able to buy this or not. Shipping worldwide yes, and they’ll be able to deliver it to India and I can easily then click the link and complete my purchase.

We’ll take one more example; this is more for the personal branding space. Even if you want to become an Instagram marketing influencer, this will help patronize one of the biggest Instagram marketing influencers in the online marketing space. I love how he relates his family values to his entrepreneurship journey.

You can see in the first line he mentioned, he’s a husband and father. So he creates a trust with his audience. Again he is using the main keywords, entrepreneur, bestselling author, podcaster and speaker. He has just launched his new physical product, this is why he is promoting it on this Instagram bio link.

Again a very clean, simple bio, with the main keyword describing the person. Hereby using words like best-selling author, speaker… he is showing authority and he is showing that yes, people like him. People are listening to him, he is a bestselling author and yes he must-Another profile in the online marketing space, or in the personal Instagram marketing influencer niche.

You can see Amy Porter field. She’s another online marketing expert. So her first line is “online marketing expert”. She’s also using emojis to make her bio interesting. “Helping entrepreneurs build engaged email lists”.

Her niche is all about building email lists, online courses, and profitable webinars”. So that’s the line she has tried to incorporate in her bio. Helping entrepreneurs build engaged email lists, online courses, and profitable webinars. So if someone visits her Instagram page, they will instantly know.

Yes, Amy Porter field is all about online marketing, and helping people build email list, creating online courses, and profitable webinars. And then she is making a pitch for people to click on the link. I really like the way she has used the hand emoji, to drive people to click the link.

This must-have also drive the increase of the CDR of the link. So this is how you can create a bio for yourself. Put the main keywords here, show authority, and drive people to click on the link. Wherever you want the people to go.

Perfecting Your Instagram Display Picture

So the next step is perfecting your Instagram display picture. So let’s again learn it from various case studies. We’ll take the same case studies here again, so let’s talk about this particular page, “men fashion”.

They have this PNG image of more like an icon form, and also clearly mentioning men's fashion. Honestly, I think they could have used a different font because this one does not look much nicer. Because this one could have been better.

Instagram Marketing : The Ultimate Guide Step by Step with Examples


But then again, the whole point of profile pic is to show what your page is all about. And it clearly indicates that this channel is all about men’s fashion, by representing a suit. Again the use of a very simple guitar image.

So clearly indicating that yes, this channel is all about guitar. One good strategy is to also follow a color scheme in your post. So let’s say if your channel is following a particular color theme or a scheme. Then you can use the same color theme in your image as well. Just to create consistency. Let’s take the case of Organifi.

So their brand is all about healthy living and eating green foods so they have this Organfi juice, which you can create green juice. So they have created this branding in the form of green color. So they have used their logo, usually, the majority of the brands use their logo as their profile pic, because that is consistent with their brand.

If you are an individual influencer who wants to increase their followers or who wants to be an Instagram marketing influencer, then always use a smiling shot. Because- like here for Pat Flynn, he’s using- he’s looking straight into the camera and a very happy smile, looking happy. So this will always create a good impact whenever you are choosing a profile pic.

Even when you are choosing a profile pic, make sure it’s high quality. If you don’t have access to a DSLR, maybe you can find a friend who can take your picture a good portrait shot, with a blurred background, clearly, a happy or smiling face always helps.

Similarly the case of Amy Porter field here. You’ll see that she’s an online marketing expert, an Instagram marketing influencer in this particular niche. Again, a portrait shot, click a high-quality picture with a smiling face.

Content Strategy Tips for Instagram Marketing

  • Without the right content strategy, your Instagram marketing will fail
  • Consistency should not be taken lightly
  • Creating High-Quality Images the easy way: Using the right apps
  • Scheduling your images at the right time and on automation
We’ll be talking about using the right hashtags and the best time to post in the next few minutes, so let’s go to the next slide. First, let’s discuss about content strategy because this is an extremely important step in the overall growth of your Instagram page.

Instagram Marketing : The Ultimate Guide Step by Step with Examples


Without the right content strategy, your Instagram account will instantly fail, and your marketing will not give you positive results. And I see one common trend among people who want to scale their Instagram is that they are not consistent. Consistency is extremely important in this world. Even if you are not some kind of Instagram marketing influencer, even if you’re a brand, consistency is what will make you seem memorable and also keep your brand refreshed in the mind of people you want to target. So let’s say if you’re a YouTuber, if you are not uploading blog on a constant basis then people will forget you and they’ll move to the second alternative they have.

If you want to grow on any channel, be it YouTube, be it Instagram, be it Twitter, or any other channel where you can create an audience, make sure you’re consistent. Make sure you are helpful, talk to your audience, engage with your audience, and create content that your audience actually wants.

The third point is extremely important it is creating high-quality images and not being lazy in this. People still think that creating high-quality images is extremely difficult. But they don’t know about the free software out there on the internet. Which makes the whole job of creating high-quality images much more easier.

So let’s say that you are an Instagram marketing influencer, I know if you want those portrait shots or standard shots, you’ll need someone with a good DSLR or good lens to take those portrait shots. But let’s say if you’re creating a page about guitar or dogs, or like fitness, or anything related to a particular hobby then you can easily create high-quality content that with a very, very fast rate.

I’ll be showing you in a few minutes all the free software that you can use to create high-quality images. And also you can use the same images uploaded by your competitors on different channels and again use them on your channel as well. I’ll be showing you can do that as well.

Creating high-quality content is not a very complicated process if you know the right steps. So let’s see the content strategy of this particular account, “guitar center”. I love the engagement, they have 1. 1 million followers, but their images are generating 6k, 10k, this particular image is generating 16.9k likes.

The reason this image garnered so many likes was that they targeted a particular emotional angle. “RIP Jim Dunlop”, maybe he’s some kind of big name in the guitar industry and that’s why people, praise the image by liking the image. So this is something you can implement in your content strategy as well. By creating an emotional angle.

People don’t want to be sold to. People want to be happy, people want to be empathetic, so whenever you are targeting a particular emotion you’ll see you’ll get much more engagement compared to the ordinary ones. So Instagram is not about putting an image, you also have to be very strategic about it. You should know what type of content is suitable for your audience, and what type of content will bring an emotional response from your audience.

Let’s see about this image. 21.9k likes. So now they are showing a particular image, and they are mentioning one of America’s legendary tattoo artists, “@martinguitar”. Maybe some kind of popular guy, and let’s see how they are using the hand emoji to drive people to click on the link in the bio.

They are using this hand emoji to check out their details and learn more- click the link in the bio. So this is how they are driving people to check their profile, and then click in the bio, and make money from that. Earlier I told you about finding the right hashtag. So they also have found few hashtags for them, like “#guitarcenter”, “#gc”,“#martin”- they must have tested all the hashtags and these hashtags must have given them the best response or the most like.

That’s why they must have decided to use them. And also there are two strategies in using hash tags. Some people use it in the caption. Some people add it as a second comment to their image because that also drives engagement. It’s all about testing.

Honestly, in my experience of using Instagram and for my clients, I’ve seen that Instagram is all about testing. If let’s say one technique is working for me, then it might not work for you. So when we talk about content strategy, first you have to understand that you have to find images or content related to your niche of the page.

Let’s take the case here of men’s fashion again. Let’s click this image here, so you can see a beautiful, beautiful car here, so definitely people will be attracted to the image. One thing that you have to understand is that if you land the ordinary images or the same content that everyone else is posting, then you won’t be able to get the engagement.

The reason is very simple, if people are seeing the same kind of content, again and again, they won’t be interested in it. You have to find images or blog, which can drive attention. In 2019, the whole game is all about attention.

Even in the YouTube blog of your popular YouTuber’s, you’ll see that they are trying to grab your attention. They’ll pick the most important part of the video, and then try to present it in a line or they’ll clickbait you with a line from the video.

Just so that you’ll watch the video until the end. Because on YouTube, the most important parameter, is watch time. So they want to increase the watch time in their blog, and that is why they are trying to grab your attention. Similarly, on Instagram, the most important parameter is again attention.

If you have the attention of people, you’ll drive more engagement, and if you’re driving much more engagement, then Instagram will again give you an organic boost, and you’ll get many more people to see your posts. Again you’ll see for the hashtags they are using the hashtags related to their particular niche which is men’s fashion, gentlemen, style, fashion, Lamborghini and orgasm. In the use of hashtags, there again two different “tagology”.

Some people prefer to use many hashtags in their images and some people tend to keep it only 5 to 10 hashtags per post. Again it’s all about testing, the more you test, the more you will be able to understand what is working in your particular niche. You can also see the various competitors in your particular niche.

Like in men’s fashion, I can go to various pages or various different Instagram accounts where they have already garnered a huge amount of following and then look at their images, what kind of hashtag strategy are they using.

Also, I recommend you to note down all the hashtags that your competitors are using. And again test it in your post, and see which hashtags are driving the most engagement for you and then pick the ones that are working for you. Instagram is something that I cannot you a direct or word-by-word script. Or particular steps, that you “follow this” and you can get a massive amount of following. Instagram is all about testing.

The more you test, the more clear the picture will be for you on how to grow your Instagram account easily. So now let’s talk about the time strategy. One of the most common questions I get asked by the people is that when and what times should they post.

Again, my answer will seem repeated but then again, it’s all about testing again, even whenever I am getting a new client, I just tell my team to test the different timings, because you never know what audience is responding to, but yes, if you are living in a time zone like India, then try to post it in the morning, around 8:30AM to 09:00AM.

Because that’s the time people are going to the office or they have just reached the office. So they have not started working, they wanted to enjoy a little time- they have this habit of opening Instagram and going through their feeds. So 08:30AM, 08:00AM time is good.

In the afternoon at around 01:30PM, when somewhere close to lunchtime, then again it’s a good time to post. Because people have just worked for 3 – 4 hours, now they want to relax. So they usually open Instagram to browse through their feeds and at that time. If you post, you’ll see- or you might see a good engagement in your post.

Now similarly, at around 06:30 PM and around 09:30 PM… similarly at around 06:30 and 09:30 PM, it will give you much better results but then again it’s all about testing. Maybe your audience is engaging in a much different time. So again, test, test, and test. Testing is the key to success in Instagram Marketing.

How to Use Hashtags on Instagram for Marketing


A Hashtag Can be
  • Location-specific
  • Lifestyle-specific
  • Brand-Specific
  • Product-Specific
  • Community-Specific
  • Challenge-or Contest-specific
  • Campaign-Specific
  • Event-Specific
  • Subject-Specific

Also Read: How to Use Hashtags for Your Business: Tips and Tricks Just For You!


So now let’s talk about hashtags. I’ve already given you a brief, that the best way to find hashtags is going through your competitors, look at what hashtags they are using and then making a notepad file or Ever note file and copy-pasting all the hashtags that your competitors are using. And then using a few of the hashtags from that particular list on your post and then track which hashtags are giving you the maximum engagement. Hashtags can be in various styles like location-specific, lifestyle-specific, brand-specific and so many other categories but if you go through all of them you’ll just get confused.

Instagram Marketing : The Ultimate Guide Step by Step with Examples


If you’re just starting out then my strategy and my recommendation is to go through all the other accounts that are already, getting good engagement all around Instagram. Look at their hashtag strategy, look at their timing strategy, look at their posting strategy, look at their content strategy and then try to drive some inferences from that.

Then try to replicate that in your strategy and see which particular hashtag or which particular timing, or which particular type of content is giving you the most engagement. In the end, the goal is all about engagement. Because if your posts are getting more engagements, then Instagram will boost you organically, it will be showing your post to a much higher audience, and you’ll be able to gain many more followers.

I won’t be giving you direct strategies on planning the hashtags, I’ll keep that on you, that you’ll do your duties and search. You’ll look at your competitors, make a complete list of hashtags, and test it in your own Instagram strategies. So the biggest concern that people have, is how to grow their brand new Instagram account to at least a benchmark of 1000 followers.

See so many people doing the mistake of buying Instagram followers from these various idiotic websites like Fiber.com, or any other similar websites. Trust me, that’s not worth it, you’re just wasting your money. So I have a few strategies for you that you can use to grow your Instagram followers to at least the benchmark of 1000 followers.

Then you can use that one strategy to grow it to a better scale of 10,000 or 100,000 followers. So the one strategy that I personally use whenever I am building a brand new Instagram account is the “follow-on-follow”. So to implement this “follow-on-follow” technique is honestly pretty simple. This won’t work if you are targeting 10,000 or 15,000 followers, but yes to reach your thousand followers mark, all you have to do is make a list of all the competitors. Let’s take the example of this particular channel, men’s fashion.

All the fashion-related channels are competitors of this particular channel. So let’s search for “fashion”. “teachingmensfashion” so this is relevant. Okay… here you can copy the URL. And add it to a particular notepad file. And the best part about Instagram is there are suggestions, to this channel. So when you click this particular arrow so you’ll see the suggested channels who are in the fashion niche or maybe in the men fashion niche.

You can go to “bluman” or this whatever this channel is, or “hudsonandmane”, and you can find for yourself whether these channels are suited for your particular audience or not. Here you can see the bio here… clean. Bio with the business email ID. And men’s hair YouTuber, so he’s probably into the men’s hair. It might again be relevant to the men’s fashion.

This particular account also you can copy to your notepad file, similarly again. You can click here on the arrow button and find more channels. So this way you can create- 30-40 different channels for your main competitors. And then what you have to do is, click on their followers, and follow all these accounts. So just click here. Follow all these accounts. So I see 20-30% of people do follow back the channel.

If you’re following 100 people you can easily get 20-30 followers back on your account and you can unfollow all these people. I know this sounds like a very shitty technique, but this is what every Instagram marketing influencer or even the advance Instagram marketing influencer are using to grow their channel to the initial mark of 1,000. This is not a skill able technique and I won’t even recommend it for you to do in a very long duration. Because Instagram will just flag your account as spam.

Your account might even get banned. So do this only until you’re getting at least 1,000 followers and then stop doing this technique. Because I am not interested in them, I’ll just unfollow them here. And also Instagram has a limit of how many you can follow in a particular hour, I think it’s close to 50 or 40. So you’ll have to do this on an hourly basis, so maybe just follow 40-50 accounts per hour.

Do this for a couple of days, and you’ll easily reach the thousand follower mark. But before doing this technique, I’ll still recommend you at least add 10 to 15 different posts in your profile. Because whenever someone will click on your profile, because if let’s say you’ll follow someone. So they will be getting a notification so they’ll be visiting your profile here. If your profile looks like this, only your profile pic, no bio, no posts, no one will follow you back.

Make sure you have a clean bio and at least 10 – 15 good looking posts. Highly engaging posts, a good profile pic, and this will increase your follow-back count. To even much more than 20 or 30, maybe even 50 people will follow you back if you’re following a hundred. So this is what you can do to get your initial thousand followers. But don’t scale it, don’t do it after you’ve reached a hundred followers because your account might get banned.

The second technique to use to grow your Instagram account for 1,000 – 10,000 followers are using the “shout-for-shout” technique. Again this technique is not highly salable. But this is something that all Instagram influencer is doing, all the popular Instagram users are doing. Even the Instagram marketing experts are using to grow the follow-count of their clients or for themselves. So what is this technique? So let’s take the example of “men fashion”.

In the bio of this particular account, you’ll see this particular text “Kik: FashChat”. So kick is extremely popular in Instagram marketing space. So to do this shout-for-shout technique, you first have to install this kik application on your Android or IOS phone. So “kik android”… so this is the application “Kik”. This is another messenger type of application.

But for Instagram marketing, it’s usually popular. So just like you can create a WhatsApp group, similarly, on Kik you can also create groups, and you can join those groups. So there are many Instagram marketing shout out-groups, where you can join them. So let’s say you want a shout out for this particular channel… what does a shout out mean? 

So this is a shout out. Like, here you can see this particular username. I don’t know who this is, but let’s say you want a shout out from this channel, so they’ll create a post for their particular account. In the description or in the caption, they’ll mention your account and ask their followers to follow your account. So why would a channel do this for you, unless you are offering them money, right?

This is how Instagram shout out works…Primarily another monetization channel for an Instagram account holder is selling shout outs. So let’s say, another fashion-related account want a shout out from this particular channel. What they can do this they can either email their request here “mohitkumar951995@gmail.com”…that yeah, what is the price for a shout out from their channel? Or they can join their Kik channel.

They want to buy a shout out, they’ll just email them, decide on a particular payment, transfer the money and buy the shout out.

Second is kik, they can join this kik and on Kik, there are multiple communities, multiple groups. What they do is, help each other out. So there are various shout-for-shout communities. So let’s say you have 2,000 followers on your account. So you can join a particular kik community, which includes all the members within the range of 1,000 or 5,000.

What they do is, let’s say the group has 20 members, and all of them have around 1,000 to 5,000 followers, and all of them are let’s say in the fashion niche. So what they’ll do it, they’ll decide on a particular time and date. And all the 19 accounts will give a shout out to one particular account. This will increase the engagement of that one particular account, a lot of people will start following that account, and the overall following account will increase.

Similarly, what to do is that a second account is chosen from all those 20 accounts. And the same process is repeated for the second account. So this process helps everyone, all members of the Kik group. All of them gain the benefit of getting more followers. But you’ll have to make sure that no one will accept you in the group if you just have 1,000 followers. You are expecting to be included in a group of let’s say members who have 50,000+ followers.

You will be rejected. So try to find those who are in your follower range, and then join them, and help each other out. It’s an extremely easy way to grow your Instagram following.

Growth Hacks: How to Grow 1000 Followers/week with Instagram Marketing Strategy?

  • Follow-unfollow for the first few hundred followers. ( sadly this is the only way or you can run ads)
  • Shout for Shout will be the most helpful strategy for scaling your account
  • Use Kik messenger or Telecom for joining shout for shout communities
  • A/B testing is the key.
  • Test various kinds of images and find trends. Which kinds of images are getting the most engagement
  • Also A/B test the timing Engagement might be lower for one timing and extremely high for others.
  • Use paid ads if you are impatient
So whenever we are talking about shout-for-shout, either you can join Kik groups to help each other out. You can email the similar niche-related Instagram accounts or either pay for the shout out or ask them for a shout-for-shout. So they will give you a shot-out and similarly you will give them a shout-out. But one thing you must keep in mind is that if you’re emailing someone who has a follower account of 10,000 and you only have 1,000 no one will respond to you.

Instagram Marketing : The Ultimate Guide Step by Step with Examples


Make sure you email or send Kik message to only those accounts which are in a similar follower account as you have. Now the next important strategy is A/B testing is the key. I’ve already mentioned how testing is important in growing your Instagram followers. Be it your bios, be it your photos, be it your posting time, be it your hashtag strategy.

Especially when you are growing a new Instagram Marketing account when you don’t have a huge following you have to test everything. Which one is working for you and if let’s say you find a particular strategy. That is giving you good results, make sure you double down on it. We also have a checklist from you that you can download from the link below. Apart from that share your Instagram success story, share it with us in our Facebook group. Which tactics works for you, and we’ll see you in the next blog.

Source: https://www.youtube.com/watch?v=7NHOzZyDqDw

Wednesday 30 October 2019

What is Social Media Marketing (SMM)? How to Use it for your Business?

What is social Media Marketing (SMM)?

What is Social Media Marketing (SMM)?

"What is Social Media Marketing": So what exactly is social media marketing? It is the process of gaining traffic or attention through social media sites. Social media is definitely the fastest-growing trend in the history of the world. Be it YouTube, Facebook, Twitter, or Instagram… people are spending a lot of time on these platforms. The best part is that this sector has grown faster than the internet itself. Thus, the exponential rise of social media, what is social media marketing.

And with so many people, millions and billions of people spending so much of their time on social media channels social media marketing becomes a very important way to drive customers to your business.

Now there are so many new marketing channels coming up, Facebook marketing, Twitter marketing, LinkedIn marketing, and YouTube marketing and all of them are giving amazing airways. We’ll be going through today’s popular social media channels, how to market to them, what kind of audience you should market to, and what should be your strategy for your social media marketing.

And with so many people, millions and billions of people spending so much of their time on social media channels social media marketing becomes a very important way to drive customers to your business.

Now there are so many new marketing channels coming up, Facebook marketing, Twitter marketing, LinkedIn marketing, and YouTube marketing, and all of them are giving amazing airways. We’ll be going through today’s popular social media channels, how to market to them, what kind of audience you should market to, and what should be your strategy for your social media marketing.

Why is social media marketing important?

There are many reasons why you should incorporate social media marketing in your business.
  • Reaching targeted, niche-oriented audiences. You’ll be surprised what kind of targeting you can achieve in this social media channels.
  • Increase engagement and response. And it is the perfect channel to create trust, credibility, and a relationship with your audience. Now in today’s work ways, there’s so many competitions, the only way to distinguish yourself is to connect to the emotion of the customers or the prospective customers or your audience.
  • Building Trust, Credibility, and relationship with your audience and other brands. And definitely, a very important trait is viral sharing.
  • Viral Sharing Allowing others to share your Content. If you post a viral, then you can easily drive up- the best kind of marketing is when people start referring their services or products to their friends. And this is where viral sharing comes into play, people will share your content and you’ll reach a much newer audience which you couldn’t have reached.
  • Increasing Website Traffic. Social media is also a very important channel to increase website traffic, and building conversions, now we will be talking more about conversions about what they are, how to setup our Facebook Ad section.
  • Building Conversions. Even if a brand is nameless, let’s say you are a startup, if you’re opening a new website or a new business.
  • Raising brand awareness. So social media is an amazing platform to create a brand on the internet, to introduce your services or product to the market for the first time. And see even the response rate. There are so many benefits to social media marketing.

What is Social Media Marketing (SMM)?

"What is Social Media Marketing": So what exactly is social media marketing? It is the process of gaining traffic or attention through social media sites. Social media is definitely the fastest-growing trend in the history of the world. Be it YouTube, Facebook, Twitter, or Instagram… people are spending a lot of time on these platforms. The best part is that this sector has grown faster than the internet itself. Thus, the exponential rise of social media, what is social media marketing.

And with so many people, millions and billions of people spending so much of their time on social media channels social media marketing becomes a very important way to drive customers to your business.

Now there are so many new marketing channels coming up, Facebook marketing, Twitter marketing, LinkedIn marketing, and YouTube marketing and all of them are giving amazing airways. We’ll be going through today’s popular social media channels, how to market to them, what kind of audience you should market to, and what should be your strategy for your social media marketing.

And with so many people, millions and billions of people spending so much of their time on social media channels social media marketing becomes a very important way to drive customers to your business.

Now there are so many new marketing channels coming up, Facebook marketing, Twitter marketing, LinkedIn marketing, and YouTube marketing, and all of them are giving amazing airways. We’ll be going through today’s popular social media channels, how to market to them, what kind of audience you should market to, and what should be your strategy for your social media marketing.

Why is social media marketing important?

There are many reasons why you should incorporate social media marketing in your business.
  • Reaching targeted, niche-oriented audiences. You’ll be surprised what kind of targeting you can achieve in these social media channels.
  • Increase engagement and response. And it is the perfect channel to create trust, credibility, and a relationship with your audience. Now in today’s work ways, there are so much competition, the only way to distinguish yourself is to connect to the emotion of the customers or the prospective customers, or your audience.
  • Building Trust, Credibility, and relationship with your audience and other brands. And definitely, a very important trait is viral sharing.
  • Viral Sharing Allowing others to share your Content. If you post a viral, then you can easily drive up the best kind of marketing is when people start referring their services or products to their friends. And this is where viral sharing comes into play, people will share your content and you’ll reach a much newer audience than you couldn’t have reached.
  • Increasing Website Traffic. Social media is also a very important channel to increase website traffic, and build conversions, now we will be talking more about conversions what they are, and how to set up our Facebook Ad section.
  • Building Conversions. Even if a brand is nameless, let’s say you are a startup, if you’re opening a new website or a new business.
  • Raising brand awareness. So social media is an amazing platform to create a brand on the internet, to introduce your services or product to the market for the first time. And see even the response rate. There are so many benefits to social media marketing.

Usage of Social Media Marketing  

Now definitely the usage of social media has increased a lot, you can see by the graph  itself, like how many people are consuming social media channels.  Around 60% people are opening whats-app more than once a day, you can see the similar trend on Facebook and YouTube as well.So these graphs are really giving really important insights that the use of social media is solucrius. So you don’t just start social media marketing by choosing a platform and start paying for ads. It doesn’t work like that.
What is social Media Marketing (SMM)

Social Media Marketing Start With a Plan

Business Goals: You need to first understand your business goals. If you’re a B to B company, that means business to business company, to B to C company, business to customer company… you need to first align your goals, to the kind of strategy you are looking for. If you’ll just start a social media campaign without a social strategy, then in the end you’ll just end up losing money. So this is where the first step of creating a customer avatar is extremely important. You need to know exactly where your customer is, what kind of customer is the perfect customer for you.

Ask Some Questions yourself. Also there are some common questions that you should ask yourself in defining your social media marketing.
  • What are you hoping to achieve through social media marketing? Like what are you hoping to achieve in your social media marketing.Is it brand awareness, is it conversions?The
  • Who are your target audience? If you’ve never defined your audience clearly, you will never be able to make a profitable social media campaign. The better you know your audience, the better results you’ll get from your social media marketing.
  • Where would your target audience hang out and how would they use social media? So you should know exactly where your audience is hanging out. Like are they on Instagram, are they on Facebook? If they are on Facebook, what kind of interests do they like? Which groups do they follow? Are they males, or are they females? What is the age bracket? Are 18-25, 25-30?Are the homemakers? Are they doing jobs or are they more into the business? So you should know a lot about your customer. And also your goal should also be aligned with your social media marketing
  • What message do you want to send to your audience with social media marketing? So these are the multiple questions you usually ask yourself before creating a social media marketing campaign for yourself.

Social Media Marketing - Content & Shares

Shares are the currency of the social media world, shares are all that matters on social media. So your content must be engaging enough that people would want to share it.That will create the ripple effect, that will create the viral effect. So as you can see in the graph here, this list downs the various contents people share the most. And you can see that info-graphic is something that people tend to share more compared to the other kind of content. But yes listical, like top ten list articles have always been in various viral websites like ScoopWhoop.com or Buzzfeed.com. Video is something that’s getting popular in 2019, and I’m sure in the coming years as well, video will be highly popular.

Social Media Trends

You should also know about the social media trend. The first is definitely the organic reach is going down. Now social media platforms want to make money. Like Facebook, the only way the make money is through advertisements. So they are making it increasingly difficult for businesses to create their audiences organically.

So they want businesses to pay money to reach to their audience. Even earlier on Facebook page- let’s say you have 10,000 people who like page, if you used to post you will be able to reach a big amount of audience.

But nowadays if you post and you are not boosting your post, you won’t be able to reach a big number of- even if a lot of people are actually following you. So social is moving more towards “pay to play”.

The more money you’ll be paying, the bigger the reach of your campaign. Social media algorithms will always prioritize advertisements. So the more businesses are willing to pay the better reach you will get.

Best Network for Social Media Marketing?

So now many people ask me about which is the best network for their social media marketing,many of you must already know that there is
  • Facebook
  • Twitter
  • Instagram
  • Pinterest
  • Snapchat
  • LinkedIn and there are so many others like Reddit, even Quora is getting popular thesedays.
But the answer to this question of which is the best network, there is no correct answer. It all depends upon your strategy. There is no such thing as a best network. At the same time you should know what your goals are, from this social marketing campaign.
  •  Facebook
What is social Media Marketing (SMM)

Launched in 2004,  and approximately 2 billion people are actively using Facebook… I can give you so many different stats but Facebook is the big daddy of social media marketing. In my experience, especially for marketers- digital marketers- Facebook is like the best platform to market on.

It has the most targeted ads. And if you’ll be looking at a Facebook ads video, you will understand the kind of targeting options that Facebook give.

You’ll be surprised by the ways you can actually market your products. You’ll start to see the kind of power a digital marketer has in influencing a person into making a purchase. That’s the kind of power, Facebook advertisement has.

You can be asked specifically defining your customers down to the socks that he’s wearing.Yes, that is the power of Facebook ads. I’ll be covering Facebook ads more in detail in our Facebook ads video.

Images will get much higher click rate compared to written content so, whenever you are targeting Facebook as a social media channel, you use more visual contents like images, videos,etc.And also you can use a user-generated content, like give the readers a chance to share something about themselves by offering them a conversation starter. 

And also you have to have some personal touch when you’re going on Facebook ads as a social media marketing channel, it is- respond to people’s post, comment them, help them out.You can also create a more personal touch by sharing things about yourself but also you have to keep- maintain an extent to which that you can share.

And in the end it’s all about trial and error, try different things and see which ones are working for your audience.So should you be on Facebook for your marketing channel?If you’re thinking of creating more leads, in my experience I’ve seen that Facebook can be used by all the businesses out there.

Because there’s some kind of advertisement, some kind of branding or conversion funnel were you can start.Just the amount of targeting that Facebook provides it becomes a paradise for a marketer.

You can increase the website traffic, you can increase the brand loyalty, you can unread targeting ads, you can do so many things in Facebook.So if you haven’t started using Facebook, make sure you start.


  • Twitter

What is social Media Marketing (SMM)

Now let’s talk about Twitter.Twitter also has 3 billion plus user accounts. And 330 million active users and all the other stats like 80% of Twitter users have mentioned brand in a tweet.So specially for brands Twitter is an amazing platform. 

Just like I told you that whenever we talk about Twitter it’s more related to brand awareness, so if you’re a starter if you are just starting out, then you can consider Twitter as a marketing channel. And also specifically in the online reputation management, Twitter is an extremely effective channel. 

To connect to the customer query, to take their feedback, respond to their feedback and also handle their queries, so I think Twitter can be an extremely amazing channel for online reputation management. 

You can also try various other strategies like running a conversion campaign or driving traffic to your website.But compared to Facebook, that won’t give a much better arrow around Twitter. 

So if you’re just starting out in social media marketing, then I would recommend you to start with Facebook and then move on to Twitter.


  • Instagram

What is social Media Marketing (SMM)


Now Instagram is supposedly the new Facebook, these days people are moving away from Facebook and going more on the Instagram.

Because of the more visual content and also the video content is really dominating on Instagram.He growth of Instagram has been exponential, after Facebook acquired Instagram it has really exploded. 

And it has already killed Snapchat. Snapchat used to be its competitor, but now almost all of their features are available on Instagram.

Then again almost 40 billion photos are shared to date and 4.2 billion people are liking the posts.500 million plus Instagram accounts are active every day.So the data is amazing.


  • Why we choose Instagram for Social Media Marketing?


And the best part about Instagram is the visual content.And people respond much better to visual content compared to a textual content.Just like Facebook you can use it for everything. Be it targeting ads, be it generating sales, be it brand awareness and especially the influence of marketing. 

The influence of marketing has exploded in 2018 and I am sure that by 2020 as well, influencer marketing will keep on dominating the social media channels. Especially Instagram, so whenever you are learning Facebook Ads, you can select the placement on Instagram as well.So the same ad will be shown on both Facebook and Instagram. 

I’ll be showing you this in our Facebook Ads lesson. So you should definitely consider Instagram in my opinion.It’s an amazing channel to get conversions, for brand awareness, for any kind of advertisement.


  • YouTube
What is social Media Marketing (SMM)


One trend that has been dominating the marketing world is the video.Even on Facebook, videos have been given higher preference compared to images or text and also just like the impact of videos is much higher than an image. 

And also after this huge video reliance with people having access to high speed internet,YouTube has started to dominate the Indian market.

  • Why You Should Be On YouTube?

First of all it captures attention, because video has always been more powerful compared to any other channel of marketing. And it is high traffic volume, YouTube is the second most popular search engine after Google, it has massive traffic. 

There are multiple ways to advertise, you can go for the advertisement you can also do an influence marketing, but collaborating with the influences who have the kind of audience that you are looking for. 

And the best part about YouTube is that the video creates much more influence compared to images or text, personally for me, I’ll be focusing a lot on YouTube this year.I’ll be running advertisements and we’ll be trying various strategies to see which one is working for me. 

So I would recommend for you guys as well to use YouTube as well, in your advertising campaign.


  • LinkedIn
What is Social Media Marketing (SMM)

Now let’s talk about LinkedIn. LinkedIn is very popular especially in the professional world space.And total amount of LinkedIn users are 500 million so it’s not a small number.People think it’s not that popular, but yes, LinkedIn is an extremely popular website.One very popular question is


  • Is LinkedIn worth trying?

Honestly in my experience and working with clients as well, I’ve seen that LinkedIn gives much better results if you’re going with B2B, when your target customers are more businesses and not B2C. 

LinkedIn also gives you a lot of precise targeting options so you can target your prospect customers in various ways. You can also use LinkedIn groups to establish your business as an expert on certain topics. If you’re just starting out with social media marketing, then I won’t recommend you to go directly into LinekdIn. 

I’ll still recommend you to first try, at least the Facebook and Instagram, and once you’re familiar with all those platforms then you can move on to LinkedIn and try this one.


  • LinkedIn Ads

But if you’re a B2B company you can directly go into the LinkedIn Ads. And I think they’ll be the best kind of advertisement for your business. There was also a survey done on the effectiveness rating for the B2B social media platforms. 

And LinkedIn came up with the top.So especially with the B2B businesses, LinkedIn is the perfect opportunity and the perfect social network to drive their customers.


  • Snapchat
What is Social Media Marketing (SMM)


It gained a lot of popularity, but recently it has been going on a declining trend because Instagram is dominating the market. And almost all the features of Snapchat is also available on Instagram. Not all of them, but still Instagram has taken a big chunk of the Snapchat audience.

Going with the numbers, approximately 300 million monthly active users. More than 10 billion daily Snapchat video views. And active Snapchat users open the app 18 plus times every day. So the numbers are really good and speak for themselves.


  • Should you be doing Snapchat

Well if you’re target audience is young, if you are going for a very young audience may be 15 – 18 or 15 – 22. If you’re targeting millennial, then Snap-chat is the perfect network for you. If you are owning an e-commerce store or targeting female specifically, because Snap-chat is more dominated by females, young females. 

I know about an e-commerce store that made a killing on Snapchat. They were targeting some kind of makeup product and they were heavily advertising on Snapchat. I think they are making millions of dollars per month just through Snapchat ads alone. So if you’re targeting menials, if you’re targeting young people, Snapchat should bein your priority list.


  • B2B On Snapchat

When we talk about B2B, I won’t recommend you to go for B2B on Snapchat. One another area where you can use Snapchat is the brand awareness. Because again it’s a visual content, the “stories” are videos in nature.
So it will create a much more powerful impact. If I would have to give you an order of how to start your social media marketing, then I would recommend you to go for Facebook along with Instagram. And then slowly move on to YouTube as well, and then you can try the other networks like LinkedIn, Twitter and Snapchat.
And see what kinds of results you’re getting. And then start pushing more budget to the ads that are giving you the best returns.

Here are the social media metrics that you must measure.

  • Anticipate growth by counting your followers, so the first thing I would recommend you to is to count the likes in your content creation. So let’s say you have created 10 different kind of content phases. So make sure you check which content is getting the best kind of engagement.
  • Which content is liked by your audience so that you can create more of such content in the future.
  • Also keep on the user comments because these will give you a very good idea about what people are looking for. How are they interacting with your content. Or may be some, new content ideas as well.
  • Content share is another very important metric because you need to know how many people are actually sharing your content to their friends.
  • So these are the few metrics that you can keep a track on whenever you’re doing you're social media marketing.

Tool That You Must Use

So now I’ve listed various of the tools that you can use to create an effective social media marketing campaign.
What is Social Media Marketing (SMM)

  • Buffer
  • BuzzSumo
  • Canva
  • Sprout Social
  • Hootsuite
  • Feedly
  • Audiense
  • Tweepi
  • Crowdfire
  • Buffer, Buffer is used for social media scheduling. So instead of posting on individual networks, you can directly integrate all the social media networks like Facebook, Twitter, Instagram all of them on Buffer. I just post once, and the post will be posted down to all various networks.
  • BuzzSumo is one that we’ll be using for finding good content ideas.It is another important and amazing tool.
  • Canva can be used for creating beautiful graphics data for free.
So make sure you check all these tools out and see which one suits you the best.The first three I personally use so that is why I’ve added “recommended” on to them.

Conclusion

So guys this was a short Blog on what is social media marketing. Personally for me, whenever I talk about social media, I primarily focus on Facebook Ads along with Instagram. And we will be covering that in detail in the future lesson. 

So make sure you read this Blog because that’ll be highly comprehensive. And I’ll be going through a lot on how to make effective a Facebook Ad. Hey guys, I hope you like this overview of social media marketing. In the next lesson we’ll be covering Instagram marketing. How you can start and skill an Instagram account in very few days.

Friday 11 October 2019

How to Use Hashtags for Your Business: Tips and Tricks Just For You!

How to Use Hashtags for Your Business


How to Use Hashtags for Your BusinessThere are a lot of content and traffic on social media these days but one of the most valuable ways you can use hashtags for your businesses is to gain a spot at the table of online conversations, especially ones that matter to us, our business, and to connect us to the right people.

Identifying the right hashtags that will align your brands and contents with the right audience is the goal and objective of hashtags. If you want to learn more or need some ideas on how to use them, below are some tips and tricks on how you can use hashtags to greatly benefit your content and business:

How to Use Hashtags for Your Business: Tips  and Tricks Just For You!


Have a Game Plan in Mind


At this point, you might be trying to wrap your brain around hashtags you want to use for your business or brand but you might also be asking  “how do you know which ones to use and when? ”

To answer that question, it’s helpful to first think about these two things when trying to think of useful hashtags:

What is the Goal?


How to Use Hashtags for Your Business: Tips  and Tricks Just For You!

What Topics or Categories Does This Post Contain?


(Is it in a specific geographic area? Does it feature any brands or companies? What would people type in to find it?)

By thinking ahead of times, you can brainstorm effectives hashtag topics and categories that will help your post gain attention.

Be Specific and Simple

If you’re using a hashtag to join in a social conversation and topic, you will want to make sure the hashtag is specific and relevant.

It is important to be selective in the hashtag that you use and make sure that they not only resonate with your ideal client but that they're terms your ideal client would be searching for on social media. Who is it you’re trying to reach and what terms and phrases or locations would they be searching for?

For example, during the holiday season, many women will want to find holiday dresses to wear, so you would want to look at:


#Holidaydresses
#Holidaystyle
#Holidaydress
#Holidaylook
#Holidaylookbook
#Christmasdress
#Christmaslook
#Christmasstyle
#Winterstyle
#Winterdress
#Holidaypartydress
etc…

Keeping a hashtag close to the interests of your business and brand really helps as it is tailored for a specific topic.

How to Use Hashtags for Your Business: Tips  and Tricks Just For You!

Use Hashtag Resources

If you are wanting to know which hashtags are trending, top, or important for the year of your industry there are tons of resources for you to use to get those hashtag inspirations.

For examples, you can use any of the following hashtags resources:

Hashtags.org tells you which tags are hot in real time.

RiteTag helps you find new hashtags and track your current hashtags.

Twitter has “Trending for You” bars that include hashtag tailored to your interests, post contents and searches. This tools helps you find the best possible hashtags for your texts and images.

ExportTweet allows you to track hashtags, keywords and accounts. You can also filter by top tweets and related hashtags and influencer data, devices source and geographic locations.

Trendsmap is an amazing tool for finding trendings hashtags in your area.

Keyhole has a free search functions for surface-level analytics. Get real-time data on the number of posts and users and impressions, reach, demographics, sentiment and top sources.

How to Use Hashtags for Your Business: Tips  and Tricks Just For You!

Don't Overkill and Destroy Experience


How many times  you have  seen a social posts that has a “great wall” of hashtags? How does it affect your social media experience with that post?

I mean #how #much #fun #is #it #to #read #this? #Not #very #much #fun, #eh? Use hashtags when they're relevant, but make sure it does not interfere with a customers reading experience! Some helpful hashtag tips are:

Use periods to break up captions and hashtags. Once you create the perfect caption for your images and tap the 123 key. Select return and then enter a period and dash or asterisk. Repeat those steps at least four to six times. Because Instagram caps off captions after three lines and the hashtags won’t be viewable to users unless they taps the more options.
An example of this is Jess Whitney Photo. Likes many photographers and it is popular to spread out their hashtags from their captions.

By doing this, you can create a pleasant visual experience for your targets audience to read without a lot of hashtags clog up!

Put hashtags in your comments! Want to forgo the typing, period and asterisk? Forget it! Just put your hashtags in your comments below! (Make sure it’s the first comment). Once other peoples leave a few comments and the hashtag won’t be viewable!

Do Some Market Research

Brainstorm ideas and topics that apply to your business and enter those ideas as a hashtag into Instagram, Twitter, Facebook or other platforms you might be using.

How to Use Hashtags for Your Business: Tips  and Tricks Just For You!

Think about the following:


What is your business about?

What products of services do you provide?

Is there a style your business serves to customers? (vintage, boho, etc)

Where is your business serving clients?

What does your brand signify?

Are there social or political movements you want to be included in?


List these ideas and topics that apply to your business and enter those ideas into social platform searches and see what comes up! A lot of the time, platforms will provide related tags so see how you can improve and specify.

How to Use Hashtags for Your Business: Tips  and Tricks Just For You!

Another important piece of markets research is watching your competition.

Look at competitors or your followers and see what hashtags they are using. Scroll through their list and pull a few that might work for you and test them out. See what others in your industry both located near you geographically and nationally and see what hashtags they are using.

Research can pay off big time if you’re looking at individuals that are in a similar industry and sharing work that is similar to your brand message and imagery.

Dare to Use Big and Small


A strategy you can use is to mix popular hashtags that appeal to a larger audience and more targeted less popular ones that will more likely ensure that my content is going to be placed in the “top” sections of that hashtags.

Pay attentions to the number of peoples who have used the hashtags and prioritize them by popularity or how targeted they are to cast your net wide among both popular hashtags and smaller, more targeted ones. How to Use Hashtags for Your Business: Tips  and Tricks Just For You!, By showing up in all the places and see which yields the greater results for your efforts.

Using a variety of hashtags is key to stay relevant and effective in your hashtag strategy.