How to Use Hashtags for Your Business
How to Use Hashtags for Your Business: There are a lot of content and traffic on social media these days but one of the most valuable ways you can use hashtags for your businesses is to gain a spot at the table of online conversations, especially ones that matter to us, our business, and to connect us to the right people.
Identifying the right hashtags that will align your brands and contents with the right audience is the goal and objective of hashtags. If you want to learn more or need some ideas on how to use them, below are some tips and tricks on how you can use hashtags to greatly benefit your content and business:
Have a Game Plan in Mind
At this point, you might be trying to wrap your brain around hashtags you want to use for your business or brand but you might also be asking “how do you know which ones to use and when? ”
To answer that question, it’s helpful to first think about these two things when trying to think of useful hashtags:
What is the Goal?
What Topics or Categories Does This Post Contain?
(Is it in a specific geographic area? Does it feature any brands or companies? What would people type in to find it?)
By thinking ahead of times, you can brainstorm effectives hashtag topics and categories that will help your post gain attention.
Be Specific and Simple
If you’re using a hashtag to join in a social conversation and topic, you will want to make sure the hashtag is specific and relevant.
It is important to be selective in the hashtag that you use and make sure that they not only resonate with your ideal client but that they're terms your ideal client would be searching for on social media. Who is it you’re trying to reach and what terms and phrases or locations would they be searching for?
For example, during the holiday season, many women will want to find holiday dresses to wear, so you would want to look at:
#Holidaydresses
#Holidaystyle
#Holidaydress
#Holidaylook
#Holidaylookbook
#Christmasdress
#Christmaslook
#Christmasstyle
#Winterstyle
#Winterdress
#Holidaypartydress
etc…
Keeping a hashtag close to the interests of your business and brand really helps as it is tailored for a specific topic.
Use Hashtag Resources
If you are wanting to know which hashtags are trending, top, or important for the year of your industry there are tons of resources for you to use to get those hashtag inspirations.
For examples, you can use any of the following hashtags resources:
Hashtags.org tells you which tags are hot in real time.
RiteTag helps you find new hashtags and track your current hashtags.
Twitter has “Trending for You” bars that include hashtag tailored to your interests, post contents and searches. This tools helps you find the best possible hashtags for your texts and images.
ExportTweet allows you to track hashtags, keywords and accounts. You can also filter by top tweets and related hashtags and influencer data, devices source and geographic locations.
Trendsmap is an amazing tool for finding trendings hashtags in your area.
Keyhole has a free search functions for surface-level analytics. Get real-time data on the number of posts and users and impressions, reach, demographics, sentiment and top sources.
Don't Overkill and Destroy Experience
How many times you have seen a social posts that has a “great wall” of hashtags? How does it affect your social media experience with that post?
I mean #how #much #fun #is #it #to #read #this? #Not #very #much #fun, #eh? Use hashtags when they're relevant, but make sure it does not interfere with a customers reading experience! Some helpful hashtag tips are:
Use periods to break up captions and hashtags. Once you create the perfect caption for your images and tap the 123 key. Select return and then enter a period and dash or asterisk. Repeat those steps at least four to six times. Because Instagram caps off captions after three lines and the hashtags won’t be viewable to users unless they taps the more options.
An example of this is Jess Whitney Photo. Likes many photographers and it is popular to spread out their hashtags from their captions.
By doing this, you can create a pleasant visual experience for your targets audience to read without a lot of hashtags clog up!
Put hashtags in your comments! Want to forgo the typing, period and asterisk? Forget it! Just put your hashtags in your comments below! (Make sure it’s the first comment). Once other peoples leave a few comments and the hashtag won’t be viewable!
Do Some Market Research
Brainstorm ideas and topics that apply to your business and enter those ideas as a hashtag into Instagram, Twitter, Facebook or other platforms you might be using.
Think about the following:
What is your business about?
What products of services do you provide?
Is there a style your business serves to customers? (vintage, boho, etc)
Where is your business serving clients?
What does your brand signify?
Are there social or political movements you want to be included in?
List these ideas and topics that apply to your business and enter those ideas into social platform searches and see what comes up! A lot of the time, platforms will provide related tags so see how you can improve and specify.
Another important piece of markets research is watching your competition.
Look at competitors or your followers and see what hashtags they are using. Scroll through their list and pull a few that might work for you and test them out. See what others in your industry both located near you geographically and nationally and see what hashtags they are using.
Research can pay off big time if you’re looking at individuals that are in a similar industry and sharing work that is similar to your brand message and imagery.
Dare to Use Big and Small
A strategy you can use is to mix popular hashtags that appeal to a larger audience and more targeted less popular ones that will more likely ensure that my content is going to be placed in the “top” sections of that hashtags.
Pay attentions to the number of peoples who have used the hashtags and prioritize them by popularity or how targeted they are to cast your net wide among both popular hashtags and smaller, more targeted ones. How to Use Hashtags for Your Business: Tips and Tricks Just For You!, By showing up in all the places and see which yields the greater results for your efforts.
Using a variety of hashtags is key to stay relevant and effective in your hashtag strategy.
