5 B2B Linkedin Marketing Strategy To Generate Qualified Leads
Linkedin Marketing Strategy: Most B2B Linkedin companies struggle with lead generation and delivering marketing qualified leads (MQLs) that are valuable to sales. A HubSpot study revealed that only 7% of salespeople said they receive "very high quality" leads from marketing. So how do you stop this cycle of irritation between sales and marketing? Here are five B2B LinkedIn marketing strategy that we've helped clients implement to fill the sales funnel with more MQLs: 1. Set the foundation with thought leadership. Thought leadership content should position you as a subject matter expert and educate your customers to make informed buying decisions. Curating compelling thought leadership content lays the foundation for lead generation campaigns by gaining your prospects' trust. In an Edelman study, 37% of business decision-makers and 41% of C-suite executives said thought leadership content influenced them to ask a vendor to participate in the RFP pro...