Instagram Marketing Strategy for 2020: Will The 'Like Ban' Kill Instagram Influencer Marketing?
Instagram Marketing Strategy for 2020 : Brands and Instagram influencers are trying to figure out what’s next in the wake of the social sharing platform ’s "like ban" test. For many influencers who generate their livelihood from a portion of the 95 million photos and videos uploaded to the site daily, the ban feels like a calamity of epic proportions. For brands that are increasingly relying on influencer marketing as a must-have marketing channel and using likes as one of their go-to metrics to measure performance, this seems like a setback. But here’s the thing: vetting and working with influencers should not be based on a likes-driven popularity contest. Brands should look beyond likes to determine the success of a campaign. Also Read: Instagram Marketing for Small Businesses: 4 Tactics that Actually Convert A change to the way Instagram displays interactions shouldn’t be seen as a catastrophe, but instead as an opportunity to ...